Home coffee equipment maker De’Longhi is diving into direct-to-consumer coffee sales through a new partnership with the UK-based multiroaster subscription company Beans Coffee Club.
The terms of the multiyear agreement between the two companies have not been made public, but the De’Longhi brand and logo rolled out on the Beans Coffee Club website today.
According to both companies, one of the partnership’s perks to customers will be up to two free bags of Beans Coffee Club coffees with the purchase of numerous models of De’Longhi coffee machines.
“Our bean to cup coffee machines produce excellent coffee, some with just the touch of a button; however the coffee is only as good as the beans that are used,” De’Longhi UK and Ireland Marketing Director Alex Pickering said in an announcement today. “We are incredibly excited about this new partnership with Beans Coffee Club and hope to inspire our customers to enjoy specialty coffee that is right for them.”
The partnership follows the 2022 launch of the Beanz direct-to-consumer multiroaster coffee platform created by Breville/Sage, one of De’Longhi’s primary global competitors in the home coffee space. Beanz is currently available separately in the United States and UK.
Beans Coffee Club, meanwhile, was founded in 2019 by Richard and Fiona Jones, following the examples of similar models in the United States, such as Trade Coffee, Mistobox and Bean Box.
The company currently offers roasts from 16 different specialty coffee companies, while offering a quiz platform through which users can discover coffees suited to their tastes. Subscriptions can be weekly, every two weeks or monthly.
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